The client:
Booktrust
The brief:
To edit and/or write the content for Booktrust's annual review, outlining its international early years book-gifting scheme Bookstart and affiliate projects. To work with the design team on proofing stages through to final print.
The format:
64pp full-colour A4 booklet.
The concept:
To steer clear of jargon-heavy content, which often dominates the annual review format. To develop a light, friendly and consistent tone throughout and to divide into logical, user-friendly subsections.
The feedback:
‘We very much enjoyed working with Max. He listened attentively to our ambitions for the Bookstart Review and instinctively understood the tone and style we were looking for. His attention to detail was excellent and his guidance and advice was such that the publication was even better than we had anticipated.’
Rosemary Clarke, Head of Booktrust’s Bookstart Scheme |
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