The client:
Brighton Festival
The brief:
To research and write copy for up to 200 events for this
year’s annual Brighton Festival, the largest arts
festival in England.
The format:
A4 48pp full-colour brochure.
The concept:
To create a consistent voice across all genres from theatre,
dance, opera and classical music to books & debate.
To capture the immediacy of live performance in short, sharp
text and to help attract new audiences.
The feedback:
‘Max has a passion and invaluable knowledge across
a wide range of art forms as well as a clear understanding
of marketing to arts audiences, which means he can apply
his persuasive prose to anything – sounding genuine
and convincing, turning even the simplest of events into
sparkling and tantalising jewels.’
Carole Britten, Head of Marketing, Brighton Festival |
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