The client:
Brighton Festival
The brief:
To research and write copy for over 200 events for the largest multi-arts festival in the country across nine specific genre strands.
The format:
48pp full-colour A4 brochure.
The concept:
The Brighton Festival brochure underwent a major rebrand in 2007. It has a vibrant, spacious, contemporary look and feel, and the copy was written to complement this. I worked closely with directors, artists and programmers to ensure that the key messages and appropriate tone were conveyed for each individual event.
The feedback:
‘Max has a passion and invaluable knowledge across a wide range of art forms as well as a clear understanding of marketing to arts audiences, which means he can apply his persuasive prose to anything – sounding genuine and convincing, turning even the simplest of events into sparkling and tantalising jewels.’
Carole Britten, Head of Marketing, Brighton Festival |
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