The client:
sam - Sussex Arts Marketing
The brief:
To create succinct speaker profiles and summaries of the
key lectures given at Tourism South East's ‘Magnetic
South 2005’ conference on culture as a force for regeneration.
The format:
A4 16pp full-colour brochure.
The concept:
I was given full recordings of all the major lectures. From
these I took the major themes and issues and turned them
into concise, readable copy. I combined the speakers’
own words with snappy subheads, straplines and explanatory
text where necessary.
The feedback:
‘Max has a significant talent for turning the
turgid into the tantalising. He has worked with sam on our
major projects, such as the Magnetic South conference and
the English Heritage conference. Work is always on time
and undertaken with good humour and creativity.’ |
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