Max Crisfield: Copywriter and editor
         
 

Case Studies: Zap Art Book

 
 

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The client:
Zap Art/QueenSpark Books

The brief:
To edit and project manage a large format book on the cultural and social impact of Zap over its 25 year history as a major arts and entertainment organisation. To devise the concept, commission and edit the content, picture research, work with designers on layout and format, write introductory panels etc.

The format:
148pp oversized A4 coffee table book.

The concept:
To commission essays from key players in Zap's history. To supplement with memories, testimonies and commentary from past Zap attendees and/or collaborators. To underpin the narrative’s chronology with bite-sized Zap Facts throughout.

The feedback:

'What was, potentially, a very difficult project – with multiple, diverse partners and possibly conflicting interests – has in fact turned out to be one where all contributors, funders and project partners are delighted; this is chiefly due to the skill, diligence, sensitivity and professionalism that Max contributed throughout the process.'
John Riches, Director, QueenSpark Books

'Absolutely delighted with the book – universal approval from all contributors on sensitive edit. The audience/readers have already given excellent reviews on readability and design. Many thanks.' Neil Butler, former Zap Director; Director, UZ Events

 

© Max Crisfield 2008